8th PATIENT CENTRICITY & COLLABORATION WORLD CONGRESS 2026 EUROPE
A strategic approach prioritising the patient's needs, preferences, and values from drug development to treatment and beyond.
Millennium Hotel and Conference Centre Gloucester London
Day 1 - Wednesday 25th February 2026
Hayley Chapman, Senior Program Director, The Synergist
TRENDS & STRATEGIES IN PATIENT CENTRICITY AND COLLABORATION
- What are the main internal and external barriers to achieving genuine patient centricity?
- What are the key elements for creating an authentically patient-centric company culture?
- What are the challenges and opportunities in shifting to a patient-centric mindset?
- How can a patient-centric culture improve patient access and transparency?
- How can patients be meaningfully involved in the drug development process, from early research to post market surveillance?
Moderator:
Rosanna Forrest, Director, Patient Engagement, Spectrum Science
Panelists:
Tom Croce, Vice President, Global Patient Advocacy, Jazz Pharmaceuticals
Sarah Phillips, Vice President, IQVIA
Danielle Drachmann, Senior Patient Partnering Manager, Thermo Fisher Scientific
Daniel Newman, Patient Advocate, Trueheart International
Jasmine Malone, Group Director for Patient Engagement Content and Storytelling, OPEN Health
Maddie Yorke, Advocacy Services Senior Manager, PPD Clinical Research Services
- Many biotech/pharmaceutical companies are talking about ”Patient Centricity”, but how can a company actually operate in a patient-centric way to create meaningful value?
- Learn best practices to transition from being product centered to patient centered
- Discuss strategies to embed patient centricity throughout your organization.
Gabor Purman, Patient Advocacy Director, Kyowa Kirin
The three acts of dignity by design
- The human imperative why dignity must be our north star. Without dignity engagement becomes more transaction than a true sustainable partnership
- The systemic challenges and why intentions are not good enough: Moving away from piloting endlessly to institutionalizing proactively. Pilots miss the three pillars of trust, transparency and equity
- The future by Design: the right blueprint for meaningful sustainable partnerships
Ify Osunkwo, Chief Patient Officer Rare Disease, Novo Nordisk Rare Disease
- The importance of patient perspectives in regulatory processes
- The benefits of prioritising patients’ needs and preferences in drug- and device-related decisions
- The value of understanding public and patient acceptability of risk and benefits
- Influencing medical product developers to involve patients in their development pathway
Lawrence Tallon, Chief Executive Officer, MHRA
- Tolerability is a hot topic in medicines development, and the evaluation of symptomatic adverse events and their overall tolerability has been recommended by the US FDA in oncology, and also recently by the EMA in their draft reflection paper on Patient Experience Data.
- Measurement of tolerability tends to focus only on experiences and overall burden of adverse events, as recommended by the FDA as part of the five core outcome measures in cancer trials.
- IQVIA collaborated with the US Cancer Support Community (CSC) to integrate an online patient survey into their existing Cancer Experience Registry to better understand how people with cancer define treatment tolerability and key factors they consider. Findings from the survey suggest that treatment tolerability is broader than just adverse events.
- This session will function as a discussion – the presenters will provide some background information and results of the survey, with the remaining time dedicated to hearing from participants about how they personally define treatment tolerability, and how it should be evaluated in clinical trials and routine care.
Aude Roborel de Climens, PhD, Director, Scientific Services, Patient Centered Solutions, IQVIA
- The NIHR partners with over 100 charities and community groups when recruiting to its public involvement activities.
- This has increased the numbers, diversity and representativeness of the public who take part in PPIE activities, including the often overlooked ‘research naive’ voice.
- Our challenge is how we continue to develop these partnerships in a fair and reciprocal manner, bringing benefit to all involved.
Emily Pickering, Specialist Commercial Services Lead, Patient Engagement in Clinical Development, NIHR Research Delivery Network
Isabella Darbyshire, Specialist Commercial Services Manager, Patient Engagement in Clinical Development, NIHR Research Delivery Network
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- Programs that help build trust and emotional connection with patients and caregivers by integrating the first person experience throughout all educational materials have, in our experience, the most impact, helping to increase understanding, reduce diagnostic delays, and empower patient communities.
- Case study presentation of successful patient-led education examples of highly trusted content across geographies, demonstrating engagement and sponsor value across therapy areas and brands.
Jasmine Malone, Group Director, Content & Storytelling, OPEN Health

Indeemo and Humanly will present how mobile ethnography captures authentic patient experiences to drive healthcare innovation, featuring their work with Asthma + Lung UK’s Innovation Accelerator programme.
- Mobile ethnography methodology and why it delivers unique insights
- 8-week study design capturing real-world usage patterns and context
- Co-analysis approach that democratises research for people with lived experience
- Tangible outcomes and practical implementation for patient-centric innovation
Eugene Murphy, Founder & CEO, Indeemo
Jenni Parker, Founder & Director, Humanly
Afternoon Stream Sessions
ACCESS & COLLABORATION
Josie Godfrey, Co-Founder and CEO, Realise Advocacy
- Co-creating an innovative methodology
- Designing meaningful research tools
- Partnering for local impact
- Collaborative validation
- Co-creating the GENS publication
Claire Nolan, Head of Engagement, International Bureau for Epilepsy
- Why patient voice matters: shifting from researcher- centric to participant-driven research design.
- The challenge today: trials often start late, and participants struggle to find relevant opportunities— a reality our platform helps address.
- How The Patient Voice Database works: simple profile creation, matching to relevant opportunities, full control and consent for participants.
- Key benefits: for patients (access, control), and for researchers (better recruitment, representativeness, efficiency).
- Practical examples and early results: Belgium as pilot country; thousands registered; next steps for broader deployment.
Jean-Sébastien Gosuin, Founder, Curewiki

- This resolution is not just symbolic. It provides a concrete, evidence-backed roadmap for engaging patients, people with lived experience, healthcare providers, and civil society in a structured, measurable, accountable and resourced way in health system design, delivery and decision making. It is an opportunity to reshift focus on the health outcomes that matter –too often health is done to people, not with people. And it’s an opportunity for the patient community to claim its
space once and for all.
Amanda Bok, Chief Partnership Officer, The Synergist
- Common barriers to access
- Strategies to address barriers to access
Josie Godfrey, Co-Founder and CEO, Realise Advocacy
- To raise awareness of how digital literacy gaps fuel health inequalities across Europe.
- To show why pharma has a stake in closing this divide — for better patient outcomes, trust, and equitable access
- To share practical strategies and partnerships where pharma can lead, influence, and innovate responsibly.
Becky Warnes, Public Affairs and NHS Liaison
Manager, Orion Pharma UK Ltd
- Why patients need collaboration across all of healthcare
- How ISPEP delivers the ultimate impact for Patients
- Where to next: a global community of Change Champions
Emma Sutcliffe, Chief Patient Officer, ISPEP
- Mindset is key for treating illness.
- Communication between HCPs and patients is an essential tool to enhance this.
- Collaboration between all stakeholders is vital.
Steve Clark, Founder , Strive for Five
Josie Godfrey, Co-Founder and CEO, Realise Advocacy
CLINICAL RESEARCH & TECHNOLOGY
Robert Mitchell-Thain, CEO, PBC Foundation
- Reconsider terminology to reframe activity
- Prioritise engagement that leads to involvement and subsequent participation (listen-ask-invite)
- Shift thinking from ‘patient’ involvement to ‘potential participant’ involvement (PPIE becomes EIPP)
- Invest in ‘foresight’ as a valuable commodity
Lorna Allen, Senior Involvement Manager, Cystic Fibrosis Trust
- Analysis of the NIHR cancer trials portfolio and interviews with key opinion leaders found >18 age criteria, a major barrier in clinical trials, often lacked scientific justification.
- We established a multi-stakeholder group and young co-researchers (with lived cancer experience) to develop a toolkit supporting inclusion of 16 17- year-olds in ‘adult’ trials.
- We ran workshops with young people on trial inclusion, PPIE, research engagement, recruitment, and toolkit development.
- We are engaging commercial pharma partners to address barriers and embed TYA perspectives in research priorities, eligibility criteria, and engagement strategies.
- Our evidence informed the new national Cancer Plan, which now requires clinical justification for age limits in trials.
Tara Robinson, Research Manager, Cancer Clinical Trials Unit, UCLH
Lauren Booker, CRP in TYA Research and Tissue Banking, UCLH
- Addressing logistical challenges crucial for better participation and retention
- Enhance reported outcome measures and quality- of-life assessments
Carl Lander, Director of Research, Pyruvate Kinase Deficiency International Alliance
- Building an approach to enable advocacy partnership throughout development
- The importance of listening and learning from each other
- Honest exchange brings success for everyone.
Greg Robertson, Sr Director, Patient Advocacy, Global Rare & Clinical Dev’t., Alnylam
- What it means for progress
- What it means for collaboration
- What it means for patients
- What it means for impact
Robert Mitchell-Thain, CEO, PBC Foundation
- Layering patient generated health data with clinical data
- Building insights across all diverse patient profiles
- Move beyond evidence for clinical trial participants only
Mark Bradley, CEO, PeopleWith
Robert Mitchell-Thain, CEO, PBC Foundation
